19 July 2013
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Wrapping systems compared

Avery Dennison has released a benchmark video and study demonstrating how its Supreme Wrapping Film compares with competitive wrapping films currently on the market. Independent applicators completed benchmark tests on perception of product and application performance comparing seven vehicle wrapping films from major manufacturers worldwide.

Jon Maley, global vice president for marketing, Avery Dennison Materials Group explained: "Avery Dennison customers around the world have told us that Supreme Wrapping Films are the best available. This was affirmed by independent installers testing seven films on a variety of surfaces. The overall performance of [the film] was superior to our competitors' products."

The benchmark tests were conducted by three independent applicators at three different skill levels with the support of an independent wrap shop. Slideability, repositionability, air egress, conformability, application speed, removal speed and finish quality were evaluated.

Avery Dennison Supreme Wrapping Film came out top for slideability and conformability and achieved the highest score for overall performance. Application times were also measured and Supreme Wrapping Film was rated the fastest to apply – almost 20% faster than other products.

"Time saving, easy-to-apply, superior performance and long-term removability are the characteristics that vehicle wrap applicators and installers are looking for," added Maley. "Avery Dennison Supreme Wrapping Film provides all of these benefits and is available in a wide variety of colours and finishes."

The wrapping films are dual-layer films that combine colour, texture and clear protective layers, providing a smooth, paint-like finish that is both durable and dazzling. Patented technology allows the film to slide over the surface of the vehicle so it can be positioned correctly and quickly. Slideability is not a feature of standard vehicle wrapping films.

Paul Gay

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