TR Fastenings debuts next-generation website

1 min read

TR Fastenings Ltd has launched a new enriched content-led website, www.trfastenings.com, designed for the evolving global marketplace.

This new interactive site which is packed with enhancements throughout, showcases the capabilities across the group whilst is described as providing one of the best online experiences within the industry.

This latest investment by TR welcomes a consolidation of the investor site and the corporate site into one. Moving to a single, digital front door allows TR to engage its investors, customers and the marketplace as a unified global company.

TR has introduced enhanced content, including the product library and knowledge base which will be of particular interest to the engineering and design community providing the latest user guides, product and sector animations and a new range of fully interactive 3D models.

A unique bookmarking feature has also been introduced which will effectively allow a user to save pages of interest. This creates a personalised area that’s unique to them which can be quickly referenced and shared with colleagues.

Key to the user experience for designers and engineers is the innovative use of the interactive TR ‘Smart City’ animation within the media library and industry sections. These will help end users to envisage how TR’s components can be incorporated into new and existing designs.

TR provides products to a wide range of industry sectors. 2D and 3D models are embedded within the product pages to give a clearer indication of how they can be utilised. Our library of parts provides an enhanced level of usability for designers, engineers and specifiers.

The investor information provides a holistic view of the company with features including interactive investor analysis tools for key financials and sustainability, a TSR (total shareholder return) tool, a financial calendar, a regulatory news service and all of the latest analyst reports with an equity research tool.

The enhanced design truly reflects the multiple markets that TR services encompassing all key disciplines. Purchasing and technical specialists have been regular users of TR’s website, but this has widened and now attracts those working in the quality, environmental, HR and financial sectors. It’s a changing world, and the new site reflects this perfectly.

Glenda Roberts, global projects and marketing director commented: “As of today we receive over 5 million page views on our website annually and content is king. Therefore, we took the opportunity nine months ago to completely revamp the website. The objective was to enhance the user guest experience with enriched content designed to appeal to a much wider audience of differing disciplines.”