The feet at the Beijing Olympics stand out: In the snowboard parallel slalom, practically all athletes were wearing bright yellow shoes. Five out of six medal winners stood on the podium wearing the same snowboard boots. Behind it is a Swiss innovation. The promising boot is developed by the company Mountain Slope from Val Müstair in the canton of Grisons, and the unique material for it is supplied by EMS- Grivory.
Only five years ago, Mountain Slope launched the shoe on the market. But the company dominates the alpine disciplines among snowboarders like no other brand. In the World Cup, 85% percent of the riders wear the boot.
Where does the great success come from? "The special plastic from EMS- Grivory makes the difference," explains CEO Jennifer Ammann. The boot from Val Müstair is a so-called hard boot. In the professional field of alpine snowboarding, a particularly hard shell is needed for high power transmission. developed the Grilamid plastic specifically for the company Mountain Slope. "Our boot is as light as a ski touring boot and the stiffness of the plastic does not change, no matter how cold or hot it is," says Ammann.
Currently, the Swiss snowboard boot is a niche product, but sales are increasing rapidly.
