In concept, the site has a significant degree of harmonisation with the company's corporate website and features a clear design that reflects the reputation of the business for innovation and high performance, the company claims.
Visitors to the site will also be able to reference case studies and applications that are familiar to them within their own market. Information has been categorised by both industry sector and technology, providing clear pathways to the data that design engineers and production executives will need.
The website should provide a major resource for technical data about product distribution and availability, together with access to downloads of data sheets across the complete range.
For those looking for bonding solutions, there is a product selector that offers engineers a simple, step-by-step process starting with the substrates to be bonded and adding other application detail until a set of product specific recommendations is provided.
Scott Wright, vice president of Huntsman Advanced Materials Europe, Middle East and Africa, who formally unveiled the website in February, commented: "Huntsman has a long standing reputation as a provider of effective bonding solutions to meet the engineering challenges faced by designers and manufacturers across a broad range of industries. Ultimately, our ambition is to be the first choice bonding solution provider, whatever the application and whatever the industry and our new website will ensure that we deliver."
Adding his comments on the launch, Laurent Pourcheron, Huntsman EAME marketing manager for industrial Adhesives, Tooling and Electronics Businesses and occasional contributor to FAST features pages said: "This new site is defined by its performance and effectiveness. Above all, it provides a resource that adds to our customer service levels and makes correct product selection easier, so that businesses add value and margin to their operations."