Huntsman Advanced Materials has launched a free-to-download race game which promotes its sponsorship of Le Mans racing team Oreca.
The company claims that the symbiotic relationship between a high performance brand leader and a successful racing team has been based on a number of ground-breaking product applications delivered by the company's development team.
Renshape BM5055 tooling boards were used extensively on prototype moulds for carbon pre-pregs and Araldite adhesives and composites enabled complex parts of the body shell to achieve the necessary zero-dynamics for a high performance race car. For example the bonnet was made up of 15 different components, but looks and performs as a single unit.
The game involves racing a virtual Araldite branded Team ORECA race car from the driver's seat on an interactive quarter-mile track, dodging objects and aiming to complete a lap in the quickest possible time.
To download the game users can text "race" to 80011 from mobile phones inside the UK, visit the App Store from iPhones.