01 May 2012
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South Staffordshire College gets together with Araldite

Huntsman Advanced Materials has agreed a business association with South Staffordshire College, which will involve students from engineering and media courses in development programmes.

Two joint projects will enable students from very different disciplines to take part in assignments that will require application, hard work, entrepreneurship, inspiration and timeliness in equal measure.

The Araldite brand has recently re-launched in the UK although it is still fondly remembered for its campaign featuring a car stuck to a poster site of the early 1980s. Now level 3 media students from the college's Lichfield Campus will be working on an equally challenging task. They will be asked to devise and pitch a viral video which showcases the properties of Araldite adhesives to consumers. Following a Dragons-Den style interrogation with representatives of South Staffordshire College, Huntsman Advanced Materials and Araldite's creative agency Tregartha Dinnie, the preferred concept will then be taken to production against a tight deadline.

Director of Commercial Operations at South Staffordshire College, Michelle Dowse, explained: "Everything we do here at South Staffordshire College is focused on helping our students into work, either as valuable employees or as budding entrepreneurs in their own right. This programme with one of the world's leading consumer adhesive brands is an exciting initiative that will fire the students' innovative spirit but also teach them about planning, deadlines, presentation skills and team working. I am delighted that Araldite has chosen us as its partner."

Author
Paul Gay

Related Companies

Huntsman Advanced Materials

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