Forsyth joined Sika in 1992. Based at the Welwyn Garden City head office, he joined the management team in 2007 as the business unit manager for the concrete division, then the waterproofing division in 2013. In 2018, he assumed additional responsibilities for managing the Everbuild brand, playing a key role in its integration.
The new appointment will see him build on the already well-established Sika brand in the UK. In 2021, the company is aiming to achieve 15% growth in net sales while maintaining profitability levels. Major focuses that will help the company achieve this centre on key initiatives to grow e-commerce channels, further develop its network of specifiers, strengthening relationships with key specialist distributors and add to the Sika contractor networks. The company will also continue to focus efforts on developing inter-company business.
Forsyth said: "I strongly believe that continued focus on our people and their development, will allow us to grow, and this, coupled with investment in technology, will lead us to become the employer of choice. The safety of our staff has been a high priority during the pandemic and will continue to be so going forward. Relationships inside the company and towards our customers are the main drivers for sustainable results. Sika Limited in the UK, is a strong and focused company, and I am looking forward to the challenge of growing our brands in the UK under one combined entity."
