The competition, hosted in Germany by the German Design Council, founded in 1953, awards outstanding product and communication design, and draws attention to the fundamental importance of brand and brand design in the automotive industry. The focus is on the holistic and consistent presentation of the brand across all media and products.
Sika Automotive's award came in the ‘Transport and Mobility’ category. An internationally compiled, independent jury of experts, composed of representatives of the media, design, brand communication and the universities, evaluated the entries and selected the winners.
Sika Automotive launched the marketing theme ‘Lighter, Stronger, Safer, Quieter, and Greener; BETTER VEHICLES START WITH SIKA’ in early 2015. Now this message is strengthened by an additional, award-winning series of communications, positioning Sika product contributions in digital format at www.SikaBeyondTheBond.com – including a series of new infographics catching the global automotive mega trends of lightweighting, mixed material bonding, occupant safety and sustainability contributions.
Additionally, the topics of value added innovation and integrated solutions serve to demonstrate how Sika products together provide maximum benefit in the assembly of vehicles.
