09 July 2013
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More cost-effective solution for re-sealable wet wipes

Avery Dennison Label and Packaging Materials is claiming that a recently introduced adhesive system brings important benefits to high-perforance re-sealable packaging for home and personal care products.

R1490M was designed specifically for the re-seal market and suits a very wide range of 'wet wipe' applications such as baby, facial and household wipes. In particular, it offers great moisture and solvent resistance for up to 60 opens/closures, along with clean removability from polyethylene terephthalate (PET) and polypropylene (PP) substrates.

Jasper Zonnenberg, director, Specialties Europe, Avery Dennison Label and Packaging Materials explained: "Requirements of wet wipe products extend well beyond the need for multiple opens and reclosures. Brand image is also critical and this adhesive gives a good feel with a smooth and quiet peel across many surface types."

Zonnenberg also noted that cost is a key issue for many home and personal care applications, which can place very high demands on any reclosure label and its adhesive. "With R1490M, consumers can experience the high packaging quality needed for everyday use, but at lower production costs," he added. "This can help increase margins and even create new packaging opportunities for existing products."

The adhesive carries BfR XIV food approval for dry, non-fatty and fatty foodstuffs, with a reduction factor of 5. R1490M is one of the 'next generation' adhesives developed by Avery Dennison to transform labelling costs and performance.

Paul Gay

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