01 May 2010
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Free race game celebrates Araldite’s Le Mans sponsorship

Huntsman Advanced Materials has launched a free-to-download race game which promotes its sponsorship of Le Mans racing team Oreca.

The company claims that the symbiotic relationship between a high performance brand leader and a successful racing team has been based on a number of ground-breaking product applications delivered by the company's development team.

Renshape BM5055 tooling boards were used extensively on prototype moulds for carbon pre-pregs and Araldite adhesives and composites enabled complex parts of the body shell to achieve the necessary zero-dynamics for a high performance race car. For example the bonnet was made up of 15 different components, but looks and performs as a single unit.

The game involves racing a virtual Araldite branded Team ORECA race car from the driver's seat on an interactive quarter-mile track, dodging objects and aiming to complete a lap in the quickest possible time.
To download the game users can text "race" to 80011 from mobile phones inside the UK, visit the App Store from iPhones.

Author
Paul Gay

Related Companies

Huntsman Advanced Materials

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