Home Hardware's 400 members, which includes independent hardware retailers, housewares shops, cook shops, ironmongers and garden centres, will benefit from the company's significant purchasing power when ordering Araldite's two-part epoxy adhesives.
New products available to Home Hardware's members will include Araldite Standard, Araldite Rapid, Araldite Fusion, Araldite Steel and Araldite Repair in Putty, Plastic and Aqua formulations. Home Hardware will also be offering its members the Araldite counter display unit and members have also requested a larger floor standing display unit.
The Araldite range of carded adhesives was entirely revitalised just a couple of years ago and the 'Professional' tag which the company included on all its packs has enabled stockists to find customers in both the consumer and trade sectors.Market research has supported the proposition that the brand appeals to those who earn their living with such products, whilst reassuring the DIY user that the range is of the highest quality.
Araldite DIY products are marketed and distributed in the UK by Velcro. Daniel Bebb, consumer sales manager commented: "We're delighted that Home Hardware has extended its Araldite range; its members will benefit from a wider choice of quality adhesives and enjoy the purchasing power the company commands."
