01 January 2011
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Adhesives supplier bucks price increase trend

Many suppliers will see the Coalition Government's VAT increase as an opportunity to incorporate their own price increases in addition to the 2.5% tax hike.

But there are firms about British industry which want to overcome the current economic crisis by keeping prices competitive and increasing revenue by giving the market a more attractive offering.

One such company, Eurobond Adhesives has, over the last 11 years, been able to maintain consistent pricing despite very large and sustained increases in raw material costs by improved productivity and efficiency. The company recognises that the current state of the UK economy is adding further undue pressure to businesses already struggling to remain competitive.

Simon Dearing, managing director of Eurobond Adhesives explained: "In order to help our customers, I've have taken the decision to freeze all our prices for adhesives and adhesive tapes until July 2011. We will review our pricing again at this point and hope to be in a position to continue the price freeze until January 2012.

Dearing is proud that his company can deliver the necessary savings and stock levels to freeze prices in this way. "I'm sure this price freeze is welcome news in today's difficult economic climate," he concludes.

Paul Gay


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