01 December 2011
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Adhesive tapes team enjoy a F1 activities day

Adhesive tapes supplier tesa recently rewarded its sales force with a day of on and off track motor sport themed activities at Silverstone, organised by Speedsport Promotions.

Specialising in driver management, race car preparation and corporate hospitality, Speedsport Promotions has had a business relationship with tesa for more than 15 years. During this period the company has successfully staged numerous motor sport orientated sponsorship and hospitality events for tesa. Speedsport is also the official supplier of tesa tapes to the motorsport industry from its base at Silverstone.

tesa sees motorsport as the ultimate embodiment of performance and success, qualities they associate with their own expertise in tape engineering. tesa UK's managing director, Steve Plastow explained: "We're focused on helping our customers to benefit from implementing profit-driven engineering solutions that enable them to achieve the best performance possible. In this sense there are strong synergies between what we do and the world of motor racing where the principles of agility, determination and expertise are required to compete and succeed at the highest level."

During the day, the sales team spent time on the izone (pictured), Silverstone's state-of-the-art driver training simulator. This was followed by a briefing after which the group got the chance to drive supercars from prestigious marques including Ferrari and Aston Martin, on the famous Silverstone Grand Prix Circuit before having a high speed passenger ride in a Nissan GTR sports car with Callum MacLeod, one of Britain's top young racing drivers.

Author
Paul Gay

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