Website for adhesive buyers gets technical makeover
1 min read
Ellsworth Adhesives has redesigned its Pan-European website with a contemporary design that is cleaner and easier to navigate, while creating more impetus, the company says.
Managing director John Henderson explained: "We wanted to refresh the website to reflect the quality, efficiency and professionalism associated with the Ellsworth brand name. We hope that the changes we have made will create a positive user experience for customers and prospects and encourage more visitors to our website."
One of the most notable changes to the site is its new look. The new website utilises the latest Ajax technology, which makes quick, incremental updates to the user interface without reloading the entire browser face, creating a better browsing experience for the user.
Content on the website has been updated and re-organised and new pages have been developed including a help section, buyers guide and careers page. You can also find recently added products from top manufacturers such as Henkel, Dow Corning and Lord. The company is quick to point out that the site retains many original and popular features including the product comparison function, Ask the Glue Doctor and the request a quote facility.
