She brings a wealth of experience in design and marketing, and a proven record in developing and managing successful marketing campaigns. At tesa, she will be responsible for planning, steering and monitoring marketing activities across the company’s Industrial, Painting & Decorating and Stationery divisions.
Smith has an outstanding skill set in the full range of current design and digital marketing technologies. In her early career, she worked as a graphic designer, developing conceptual creative designs in B2B and B2C arenas. Responsible for point-of-sale projects from design stage to fitment, she was also involved in designing visual website frame concepts.
Recognising that marketing was becoming a much-needed resource for businesses, she took on the expanded role of marketing & design executive where she worked in brand and website development, corporate events and exhibition management and social media campaigns.
“As the company looks to define more innovative tape solutions for customers, I am excited about the prospect of playing a pivotal role in increasing brand awareness and contributing to the company’s continued expansion,” she commented.
