Resealable tape does the business

1 min read

tesa has launched a high tech tape developed for the reclosure of flexible packaging. The product, called Lift & Reseal, is apparently gathering impetus across the food, packaging and retail industries as demonstrations of the system show that this could be the first innovation of its kind that actually works.

Spokesperson Peter Spencer commented: "Packaging and resealing solutions are key to winning and retaining customers of convenience food products. With factors such as quality, freshness through a product's 'life', accessibility and ease of use influencing the purchasing decision, it's easy to see why innovation in this area is so important. "In offering a new solution for resealing food packs, Lift & Reseal really does need to be seen to appreciate how such a simple idea can deliver added value to convenient food packaging," Spencer added. "The reaction received at [a recent trade exhibition] was extremely positive, with many visitors saying how smart and well it works." Lift & Reseal was originally developed to provide a large supermarket group with a new and effective method to reclose food packs on its home baking and snack pack ranges. More recently, a second major retailer implemented the tape with its own bespoke brand name 'Peel Back & Reseal' on a selection of product ranges. Lift & Reseal provides consumers with an easy to use and effective resealing system, complete with a finger lift strip for easy peel back. Designed to reclose packs more than 20 times, the tape remains adhesive faced as the pack reduces in size and remains usable even if the adhesive face becomes dusty or dead. Food package providers benefit from an end-to-end installation and commissioning service, including provision of tape dispensers on a free-of-charge basis. As part of this service, customers can be assured that the dispenser will be integrated into their packaging line within a day without any adverse effect on running speeds.