31 July 2013
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Non-epoxy products complete the araldite range

The Araldite adhesives range, from Huntsman Advanced Materials, is well known as a high performance epoxy based adhesive. It has now been extended with the introduction of Grab, Super and Crystal (clear) products for metal and wood repair.

While launching these non-epoxy adhesives into the UK market, Jean-Luc Pieau, marketing and sales manager for DIY Markets commented: "We know from retailer feedback that [our customers] have respect for our brand. This marketing initiative will reward their patience by providing a comprehensive product offer under the Araldite brand.

We have been determined to get the products just right and these are worthy of the famous Araldite brand name, which is renowned for quality products that do just what they claim.

"Consumers associate our adhesives with success in mending or making things which are useful, practical, valued and sometimes irreplaceable," he aded.

Araldite is particularly enthusiastic about its Crystal Fix and Instant Fix 200ml squeeze sizes in handy easy-to-apply-from packs which have been very well received in the market so far and are expected to rapidly become amongst the market leaders. Crystal Fix is a one-part, transparent, rapid-setting paste adhesive for interior bonding and fitting without the need for screws or nails, while Araldite Instant Fix has similar characteristics and is particularly suited to building and construction work.

There is also anticipation about the two-component putties intended for wood and metal repair. By varying the component mix, DIY-ers and tradesman can opt for a liquid or mastic medium, workable for 12 minutes and 6 minutes respectively. These alternatives offer a practical solution for the task in hand, and the products are versatile enough to cope with everything from major gap filling to creating fine detail.

The two new putty repair products harden to give a stable, robust final finish which can which can genuinely be drilled, sanded, shaped and painted, without crumbling, softening or coming loose. Natural looking matt wood and metal finishes mean that for many bonding, filling, contouring and detailing jobs the only additional work may be some relatively light sanding.

Also included in the range is Araldite Outdoor Fix, a weatherproof, fast setting adhesive developed for external work. It is available in 290ml cartridges for large areas of application and can even be used on damp surfaces.

Completing the line-up are Araldite Super Glues in gel and liquid form for very quick bonding on close fitting and detailed parts.

"The new additions give us the total adhesive tool-box, which stockists can recommend with confidence as a complete make and repair kit to be kept at home, in the car, boat or caravan and, of course, in any serious DIY-er's workshop," concluded Pieau.

Araldite DIY products are marketed and distributed in the UK by Velcro.

Author
Paul Gay

Related Websites

http://www.go-araldite.com
http://www.velcro.com/business

Related Companies

Huntsman Advanced Materials

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